In today’s digital age, having a strong online presence is vital for any business looking to succeed. Your website is often the first point of contact for potential customers, making it crucial to have a website that is not only visually appealing but also functional and easy to use. As a business owner, you have two options when it comes to creating a website – you can either design a bespoke site yourself or use a web builder site.
While site builder websites may seem like an easy and cost-effective option, they may not provide the same level of customization, branding, user experience, search engine optimization, technical support, and scalability as a bespoke website designed by a professional web designer. Site builder websites often have limited templates, which can result in your website looking similar to many other websites out there. Additionally, these sites may not allow for customizations that reflect your unique brand identity, which can negatively impact your branding strategy. Site builder websites may also lack the technical features necessary to optimize your website for search engines, resulting in poor online visibility. Furthermore, as your business needs change and your website needs to be scaled, site builder websites may not offer the flexibility needed to accommodate these changes.
Here at Podbubble, we believe that a bespoke website designed by a professional web designer offers numerous benefits that web builder sites simply cannot match. In this blog, we will outline the value of using a web designer to design a bespoke site vs building the site yourself using a web builder site.
One of the most significant benefits of hiring a professional web designer is the ability to customize your website to meet your specific business needs. With a bespoke website, you have complete control over every aspect of your website, from the layout to the features and functionalities. On the other hand, web builder sites offer a limited selection of templates, and you have to work within the constraints of these templates. This means that your website may end up looking similar to many other websites out there, which can negatively impact your brand identity.
Your website is a reflection of your brand, and it should be designed in a way that accurately represents your brand identity. Professional web designers like Podbubble understand the importance of branding and can create a website that reflects your unique brand identity. With a bespoke website, you can incorporate your brand colors, fonts, and imagery in a way that aligns with your overall branding strategy. In contrast, web builder sites may not allow for such customizations, and you may end up with a website that does not align with your brand’s identity.
A website’s user experience (UX) is crucial in determining whether users will stay on your website or bounce away. Professional web designers have the expertise and experience to create a website that offers an optimal user experience. They understand the importance of website speed, ease of navigation, and responsive design, all of which can contribute to a positive user experience. With a web builder site, you may have to rely on pre-built features and functionalities, which may not be optimized for UX.
Search engine optimization (SEO) is essential for any business looking to increase its online visibility. Professional web designers understand the importance of SEO and can design a website that is optimized for search engines. This includes optimizing the website’s structure, using relevant keywords, and incorporating meta tags, among other things. With a web builder site, you may not have access to such SEO features, which can negatively impact your website’s ranking on search engines.
Technical support is another significant benefit of hiring a professional web designer. A bespoke website requires ongoing maintenance and updates to ensure that it is functioning optimally. Professional web designers like Podbubble provide ongoing technical support to ensure that your website is up-to-date, secure, and functioning correctly. With a web builder site, you may not have access to such technical support, which can be detrimental if you encounter any technical issues.
As your business grows, your website needs may change. With a bespoke website designed by a professional web designer, you have the flexibility to scale your website as your business needs change. This may include adding new features, functionalities, or pages to your website. With a web builder site, you may not have such flexibility, and you may have to rebuild your website entirely if you want to scale your website.
In conclusion, while using a site builder website may seem like a tempting option for building your business’s website, there are many advantages to choosing a professional web designer in Cornwall to create a bespoke site for you. A bespoke website will provide greater customization, branding, user experience, search engine optimization, technical support, and scalability than a site builder website.
Moreover, a web designer will work with you to ensure that your website reflects your unique brand identity and meets your business’s specific needs.
So, if you’re looking to establish a strong online presence and stand out from the competition, consider investing in a bespoke website designed by a web designer in Cornwall.
If you’d like us to help you design and build your website in Cornwall then we’d love to hear from you. Get in touch!